Finance: American Express leverages an in-house history expert to enhance its social media strategy and engage customers through historical storytelling.
Meet Ira Galtman, Amex's archivist for 30 years, who's become a social media sensation! 🎥 His engaging videos about the brand's history are a hit, especially with younger audiences on TikTok. "I keep it real," he says, skipping hair and makeup for authenticity. Check out his charming content! #AmericanExpress #SocialMediaStar
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