Finance: American Express employs an in-house history expert to enhance its social media strategy and engage customers through historical content.
Meet Ira Galtman, Amex's archivist turned social media sensation! 🎥 With 30 years of preserving history, his charming TikTok videos are a hit, especially with Gen Z. Emphasizing authenticity, Ira shares Amex's stories without the fluff. Check out his fun take on history! 💙 #Amex #TikTok
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