Business: American Express employs an in-house historian to enhance its social media strategy and engage customers through historical content.
Meet Ira Galtman, Amex's archivist for 30 years, who's become a TikTok sensation! 🎥 His videos, filled with nostalgia and authenticity, resonate with younger audiences, outperforming most of Amex's content. "I just keep it real," he says, no hair or makeup needed! 💙 Check out his fun history lessons, like the time Amex helped transport bison in 1907! 🦬 #Amex #IraTheArchivist #Nostalgia
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