Audemars Piguet says its Royal Pop collaboration with Swatch is breaking sales records, with CEO Ilaria Resta saying the launch drove record months, nonstop boutique visits and more than 20 billion social media mentions.

Sep 26, 2026 - 06:25

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Audemars Piguet says its Royal Pop collaboration with Swatch is breaking sales records, with CEO Ilaria Resta saying the launch drove record months, nonstop boutique visits and more than 20 billion social media mentions.

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