Marketing: Duolingo has decided to reduce its unconventional marketing strategies.
🎉 Duolingo's marketing strategy is getting a makeover! With 17M TikTok followers, the beloved owl mascot Duo is shifting from "80% unhinged" to a more balanced approach. As organic reach declines, the focus will be on user-generated content and creator partnerships. Expect more real-world surprises and fresh channels like Reddit and WhatsApp! 🚀 #Duolingo #MarketingStrategy
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