Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot

Sep 1, 2026 - 09:45

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Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot

Whatnot and TikTok are tapping into its potential livestream shopping in the U.S. after a decade of massive success in China.

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