It's official: your Mac and iPad just got more expensive
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- Apple raised prices for some Mac and iPad models on Thursday.
- There were no increases to iPhone prices.
- Apple CEO Tim Cook had earlier warned of price increases due to the memory chip shortage.
Tim Cook warned that Apple price rises were coming — and now we know just how much more expensive it is to buy a Mac or iPad.
Apple increased prices for Mac computers by as much as 20%, while iPads are now up to to 25% more expensive, according to the company's updated Online Store.
The cost of its iPhones remained unchanged.
The Thursday price jump means the entry-level MacBook Neo now costs $699, up from $599. The iPad Pro went up by $200 to $1,199.
Earlier this month, Cook warned that price rises were coming due to a shortage of memory chips. Tech companies have been ramping up purchases of the components for their AI buildouts, which has in turn driven up prices.
This is a developing story. Check back for updates.
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