Business: American Express utilizes an in-house history expert to enhance its social media strategy and engage customers through historical storytelling.
Meet Ira Galtman, Amex's archivist for 30 years, who's become a surprising social media star! 🎥 His videos are a hit, especially with younger audiences on TikTok, outpacing most of Amex's content. Keeping it real and authentic, he shares the brand's rich history with charm and nostalgia. Check out his latest adventures! 🦙✨ #AmericanExpress #IraTheArchivist
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