36-year-old's fitness company was 'a week away' from bankruptcy—now it's valued at $10.1 billion

Jun 9, 2026 - 11:20

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36-year-old's fitness company was 'a week away' from bankruptcy—now it's valued at $10.1 billion

Whoop was born from founder and CEO Will Ahmed's obsession with tracking his own fitness and recovery as a college athlete.

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