Retail: E.l.f. Beauty will reverse certain tariff price increases due to high gas prices and consumer financial strain.

May 20, 2026 - 16:45
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Retail: E.l.f. Beauty will reverse certain tariff price increases due to high gas prices and consumer financial strain.
E.l.f. Beauty increased prices by $1 last August due to tariffs, but they're now looking to reduce some of those hikes in response to a dip in consumer spending. Stay tuned for updates on their pricing strategy! #elfbeauty #retailnews

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