AI shopping agents are starting to reach regular users: Instinct says it can buy groceries or book flights, and Meta has launched Muse with a similar pitch, raising questions about trust, pricing data and retail disruption.

Sep 17, 2026 - 10:50

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AI shopping agents are starting to reach regular users: Instinct says it can buy groceries or book flights, and Meta has launched Muse with a similar pitch, raising questions about trust, pricing data and retail disruption.

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